In a time where Australian farmers are being challenged by adversity in every direction, a new e-commerce platform has been developed to bridge the gap between customer and farmer with a buy direct system.

The PDLmarketplac e-commerce platform has been developed to provide lamb consumers with quality assured Prime Dorper Lamb directly from Australian farmers, with proceeds going directly to the farmer.

The advantages of an e-commerce system like this are twofold; farmers get better returns by selling premium product directly to customers and customers get a better range of choice when buying lamb delivered directly to their homes.

Each PDLmarketplace delivery is traceable to a specific farm and production system. The trading platform allows consumers to select their lamb based on unique preferences including; ethical farming, sustainable farming, quality and flavour ratings based on previous customer reviews and farm location.

All Prime Dorper Lamb has to meet strict quality specifications about size, conditions and genetic background to be available for sale through the system.

When purchasing Prime Dorper Lamb through the PDLmarketplace customers can learn about the farms and meet the farmers behind their lamb selection, providing a new level of engagement between consumer and farmer.

PDLmarketplace project director, Joe Barnewall, believes that it is critical to develop a much closer customer-farmer relationship.

Click here to read the full story by Food & Beverage Industry News.